Undeveloped domains, for whatever reason, look fairly unsightly I always think: you click onto a domain and see this little man with a shovel and the legend “Under Construction”. What a waste! Why not put a note there advising the visitor that the website is being re developed and, if the visitor leaves their email address in the slot provided [and provide the relevant slot], you will get back to them as soon as the site is finished. When you do that the visitor leaves that site happier and you will have added to your contact list. Anyway, that is the basic concept behind Adsense for domains. Where your site is undeveloped you can place ads, links and search results on your web page, powered by Google Adsense.
This helps visitors to locate the information they were looking for and avoids those annoying ‘page not found’ messages popping up when you click onto a page. Google for domains’ site is closely monitored to ensure they adhere to Google’s policy compliance and their TOS. Google advises that most domains are suitable for Google domain parking although they prohibit quite an extensive range of subjects: racial, sexual, hate, pornography are just some that immediately spring to mind. Last time I looked there was quite a long list of sites that didn’t quite fit into the Google ethos. Another kind of domain that Google domain parking tends to avoid is anything likely to breach a trademark: the chance of a potential trademark breach is absolute anathema to Google.
Google Domain Parking
Google has provided a domain parking service for quite some time, although the emphasis has definitely been on high traffic domains: in other words, you need to have more than 100 web sites and attract a high percentage of traffic to those websites before you are invited to apply for Google domain parking. As always there is considerable controversy over a web site filled with advertisements, with the jury still out over whether web sites with no content and just ads can be classed as legitimate, or are a con or a scam. Personally, I see no reason why a web page can appear on the Web filled with advertisements provided by Google Adsense as long as those sites look reasonably attractive.
Non Discrimination Policy
Advertisements classified amongst the Google domain parking qualifies for both search network and content network. Domain owners who make use of Google domain parking are ensured a part of Google’s high quality traffic, with good quality advertisements appearing on their web pages. Google works on the premise that advertisers only pay for the click generated from their advertisement: they do not pay for the impression. In many ways Google has evened out the playing field, ensuring all web sites that are included in Google domain parking get equal ‘bites from the apple’ by not allowing advertisers to pick and choose which web sites are to carry their advertisements. This policy of non discrimination is not popular with advertisers or with publishers but, as a policy, it benefits Google.
![[Valid RSS feed]](http://www.fyifiles.com/images/icon_Rss.png "XML Feed For RSS"){kind=icon}
Category Rss Feed
Print This Article
Add To Favorites
