Depending on the domain parking company you choose, you can earn quite respectable revenue from allowing somebody else to develop your domain name. Each company reveals different strengths and really, the only definitive method of picking the right company for you and your domain name is through trial and error. Another advantage to different companies is the diversity of their approach to designing and developing your domain name – basically, some are more attractive than others. Moreover, there are parking companies whose strength lies in certain specific niches.
Source of Controversy
Google domain parking has always presented a source of controversy – practically from the first moment they dropped a finger into the pie of domain parking. The main controversy centres on their contradicting policies: lack of genuine content that is the essence of parked domains contravenes Google TOS. Nevertheless, not only does the Google Empire assist searchers to locate these sites, it has now recognised the revenue that can be accrued from this particular source so, whilst still not amending their actual policy terms, Google domain parking was introduced for certain high end domain owners – rather a case of ‘eating your cake and still hanging onto it’!
As mentioned above, some domain parking companies perform better in the creation of websites that are parked with them – Google domain parking does not appear to be amongst the most aesthetic, however, and this has caused problems for Google who, apart from being accused of defrauding its advertising customers through charging them for invalid clicks, is also subject to a lawsuit for the poor quality of the advertisements it designs for those who park domains, not just with Google domain parking but with the other parking companies as well. MSN still remains the best advertising platform for domain owners to obtain revenue from.
So, twice in a single week, Google was sued for invalid clicks on advertisements relating to domains that were parked and which rely on this advertising revenue directly as a result of their parking precepts. This problem goes beyond invalidity of clicks, however. Google freely acknowledged that parked domains invariably have ‘no content’. Now if, as a domain owner, you were to publish your site to the Web with nothing more than your Adsense coding, Google would be liable to terminate your account as it would consider this webpage had been created simply for Adsense and nothing else. However, if Google does the self same thing as a result of a Google domain parking, they interpret this as being perfectly legal – despite their TOS clearly stating the opposite.
Using Google Domain Parking
The only indication that Google domain parking is in operation on a website is the removal of the legend ‘Ads by Google’ identifier and the addition of an identifier that states ‘Sponsored Links’. In other words, exchanging these identifiers seems to extricate the website from being subject to Adsense TOS, because the coding being used is not Adsense – which, of course, makes perfect sense! As a result of their Google domain parking enterprises it enables Google to create a market that only contains Google advertising, thereby effectively removing competition from other search engines such as MSN – much more lucrative for Google in the long run but perhaps not so much so for the domain owners themselves.
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