At first glance, removing the ‘middle man’ seems like a good idea and, for the ‘Adsense for Domains’, this could actually benefit the domain owner. Adsense for Domains or, to put it another way, Google domain parking, allows domain owners to park their domains with Google whilst also taking advantage of Google creating and publishing a website that is filled with advertisements belonging to Google. The assumption is that the domain owner would find this a lucrative alternative to using other parking companies. Maybe so, but the domain owner does need to be vigilant, and aware that Google would be contravening its own Adsense policies – unless, of course, Google either alter the wording of their TOS or they make Google domain parking exempt from the requirements of Adsense TOS.
The problem is likely to rear up when the domain owner decides the time is ripe to develop their site. As the situation stands at the moment, either the domain owner adheres to the meaning of Google’s TOS, keeping on the right side of the search engines in the event that the domain owner were to sometime develop their website, or the domain owner focuses specifically on click through rates and pays lip service to Google’s TOS. This latter decision may, at some future date, leave the domain owner with egg on their faces! So, caveat emptor!
Activating Your CNAME Records
When setting up your domain name to be parked with Google you need to change the CNAME records as well as creating 4 A records. Once you have done this your Adsense for Domains – otherwise known as Google Domain Parking will have been activated. This may sound complicated but then, everything is until you know how! Once you have activated your Google domain parking following the above mentioned steps, there is nothing else you need to do. This is because your CNAME record contains an imprinted code with your Adsense publisher ID fully integrated within it.
You do need to check that the CNAME record becomes activated and that Google verifies your domains. On the face of it, if you follow the steps, there should be no problems – but, as we know, life is rarely like that! Problems can originate from the place where your domain name was registered. If this is the case the easiest, although possibly not the quickest, way to get this alleviated is to arrange to have a template created at the place your domain name was registered. This will incorporate your A records which can then be incorporated into your CNAME record – and everything should be hunky dory!
Summary
We all know that if you come up with a glorious domain name you should register it pretty quickly, even if you have no immediate use for it. Google domain parking will provide you with a neat website published to the Web that could well bring you in some revenue while, behind the scenes, you are ploughing away writing the perfect website for this published domain. Doing it this way works for everybody concerned because you don’t fall foul of any TOS of Google’s and therefore maintain your integrity with the search engines for when you come to develop your real site, and you will probably bring in a small income during the time it takes for your real website to be up and running – it may only just cover the registration fee charged for Google domain parking but, something is always better than nothing!
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