Currently, online shopping in China is dramatically growing at the rate year by year, penetrated into the economy, all levels of society, the network production business and consumption gradually. China s Internet shopping are also expected to reach 7.5 trillion in 2012, the transaction size. However, in developed countries, Internet shopping platform has matured norms, the United States, for example, transactions amounted to 31 billion U.S. dollars last year, accounting for 1.4 of the total social retail sales, while China s network of retail transactions only the total amount of 0.018 ‰, far away lower than in developed countries, but also shows China s online shopping there is still great potential.
The Zai on Internet sales platform, common in dozens, hundreds of dollars of items, such as air conditioning Zhilei for sales of Daxing home appliances yet to form a Yi Ding s Xiaofeixiguan, Name, for the air conditioning business purposes, pairs of Wang Chi Purchases What attitude? And how can it grasp the business opportunities? Sina s ZHU Xiao super home, after visiting a number of air conditioning companies to bring you exclusive observation.
Japanese brands: caution
Reporter visited, including Fujitsu, General, Panasonic, Daikin, Hitachi and many other brands, but all agree that their first online shopping promising, but holds many lessons for the attitudes that are cautious. This attitude comes mainly from:
First, brand positioning and high end crowds lead to lock the target consumer is limited, but online shopping is more important consumer group is young people, purchasing power is limited. The pricing of high end online shopping more on the model proposed consumer psychological challenge.
Second, compared with net purchases of foreign consumer mature, there are many immature domestic destinations such as network security, integrity systems, supporting legal protection, logistics and so are the Japanese brands supporting caution online shopping reasons.
For more mature sales network in foreign countries, but sales started in Guonei De network more late, in many ways not yet mature, relatively speaking consumers in the network on buying cheap Wei things, but Expensive items difficult to find online The implementation of sales. It is up to the constant improvement in Internet sales. assistant general manager of Fujitsu General Air Conditioning Mr. Jiang Jun says.
Daikin Daikin (China), Household Air Promotion Department Minister pelican wood thickness of the net purchase Kongtiao most Danxin lies in installing the part, We all know that air conditioning was semi finished products, but also post installation, if related to the installation, then this may will increase the difficulty. because if only in Shanghai and installation cost problem or not, if you are involved in the country, which You. because of Daikin s sale Wangluo in the developed area is very strong, but it can not be said to do a nationwide Dushi to perfect. network is not an area where no national boundaries, to cover national, to both do a good job installing foolproof, we feel still need some time. There is now an awareness of human consumption, if the light The quality of products online to see whether, in fact very difficult to judge, and now, when people buy air conditioning, or see the need to store inside the real kind, listen to promoters of the introduction can make a spot check the air conditioning is not He wanted, even with the photos online to see if it will allow him to buy the idea, we feel that this is still slightly ahead of some, still need some time of transition.
Brand made: to actively explore
And Japanese air conditioner brand attitude contrary, the domestic air conditioning brand for the online shopping market, hold an active participation and gradually increase the investment minded and positive optimistic about the future of online shopping combined with the air conditioning industry prospects. This is the reason there is no high end price in addition to the psychological burden, as well as explore the various sales channels, expand the sales demand.
Take the example of Haier, China s largest appliance maker, Haier back in 2000 entered the field of electronic commerce, in July 2008, Haier Group began to upgrade the implementation of e commerce strategy. Haier greater efforts to build e commerce platform, Haier mall is at the core, and to Taobao license (join) stores, comprehensive cooperative marketing website, corporate procurement website launched in parallel mode of cooperation, in order to meet the needs of different consumers solution.
Network marketing channels is a general trend, there are now shops as the main sales model in the future may not need this stuff. Shanghai Haier Air Conditioner Product Manager Chen Ming demonstrates Haier s attitude.
Because now all in perfecting the system slowly, such as programs to protect consumer rights, such as Taobao s Alipay, which is good Nenggoubaozhang user s Quan Yi, if you Juede Buman Yi could return, Suoyihouqi I think one of the Bi Zhong Zhe should will further increase. In 2011, we will further go online consumer guide. Ningbo Oaks Air Conditioning Co., Ltd. Shanghai Han Bo, vice president marketing, said the national network last year, sales of air conditioned Oaks about 1 million Shanghai, by a sophist, Taobao, excellence and other network channels to sell the 10 million sales, although sales of 270 million the year Shanghai has large gaps, but the Oaks for Internet sales have great confidence in the progress of space .
Consumer behavior and shopping as users change the way the current Chinese appliance distribution channels are from the mass marketing to segmented marketing changing, online shopping will achieve great development and become an effective supplement to traditional home appliance stores. Promising prospects for the future no doubt, at this point, regardless of Japanese air conditioning or local brand can not be denied. But how to do, how to regulate the market up, how to protect logistics, sale, etc. are all things that need specification. I think that one can not rely on the power of business, but also need the government to come forward from the system of legal norms and regulations on procurement platform Jiyu network security and monitoring more effective, so, online shopping market in the future have to worry that nothing?
Author Resource:-
I am a professional editor from China Manufacturers, and my work is to promote a free online trade platform. http://www.cheaponsale.com/ contain a great deal of information about authentic dior handbags,women's briefcase leather,vienna coffee maker,welcome to visit!
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