After the success of regional distribution in Europe and the United States, France, giant hotel chain Accor to look gathered in emerging markets. BRIC countries, India and Brazil as their first choice of more rapid economic development of China s been the cold.
French hotel and services group Accor (Accor) program 7 years the number of branches around the world nearly doubled, to 7,000. In the next two years, the average weekly Accor to open new store in Asia. Accor Global CEO Mr. Peng Lixin (Gilles Pélisson), said Accor plans to spend the next five years, 1.4 billion euros (about 1.8 billion U.S. dollars) to build new hotels by 2015, will become India s largest international hotel operator, when the time the number will reach 90 hotels, covering all segments such as low cost to the luxury market.
At the same time, Accor will increase investment in Brazil, Accor plans to five years the number of stores in Brazil from the current 143 increased to 225. Accor is also a difficult operating environment in Russia s efforts to expand the brand influence. According to Accor plans to open this year only 17 new hotels in China, focused in the second and third tier cities.
For another BRIC countries China, Peng Lixin showed extremely cautious. He said Accor s rapid expansion plan is not meant to cover all emerging markets. China s hotel industry likely to be excess room crisis.
Accor is also surprising that the timid, the most recent investment in the hotel industry in China who are a little more. For example, the United States, Carlson Group has 10 hotels in China, and another 11 hotels under development process. Starwood Hotel Group, currently operates 54 hotels in China, and another 70 hotels are in development and construction. UK based InterContinental Hotels Group operates in China, InterContinental Hotels, Crowne Plaza and Holiday Inn brand s 125 hotels and 100 hotels under development.
Accor mostly stay in the forefront concerns about the city. Beijing is still in recovery after the Olympics, World Expo Shanghai is in a period of preparation for the Asian Games in Guangzhou are now. Hotels in these cities have suffered large scale expansion. After the World Expo and Asian Games will certainly be over saturated for some time.
With China s economic development, especially tourism, hotel industry needs both the first tier cities, or second tier cities, the hotel industry will be increased. Beijing, Shanghai and other cities in recent years, although the line may be over saturated, but not the norm. After several years of digestion, or will it stabilize. Since early ignore , now second and third tier cities are still gaps in the room, some have the strategic vision of the international hotel group has started in second and third tier cities in the layout.
Recalling the period of time before the data can be seen, as the economy rebounds, the Chinese hotel industry has shown a trend of volume and price go up. Since the second quarter of this year, by the Ching Ming, 51, Dragon Boat Festival and the Shanghai World Expo and other travel factors, most areas of the hotel are different degrees of price increases, especially in Shanghai, the largest hotel price increases, growth rate of 16.21 or so. Nationally, five star hotel reservation prices to the growth rate of 3.97 ranked first in all types of hotels, hotels Zeyi 2.61 growth followed.
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