According to the definition of the National Retail Federation, holiday retail sales that month s sales in the year 11,12. Businesses tend to account for two months, nearly one fifth of overall sales, so a time when businesses compete for.
In the bleak autumn, the United States ushered in the annual holiday shopping season. Although this year s festive spending is expected to be better than last year, but consumers still tend to pocket.
Still the most popular discount stores
Deterioration of the economic environment gradually changes in U.S. consumer spending habits has long been optimistic. Spending during the holidays, this is magnified even more out.
Citibank, a quarterly survey showed that nearly half of the respondents planned in the coming months to avoid the large bulk purchases, or just purchase the absolute need things. Will cut 70 of entertainment spending, 66 reduction in credit card spending, 36 abolish or reduce the consumption of mobile phones ... ... those who are not satisfied with their savings rate, from June to September increased by 3 percentage points, 52 . This is the first time in more than 50 a year.
In addition, the market research firm NPD Group survey shows that consumers are more price sensitive. Discount holiday spending is still the most popular place, although the proportion less than last year, but still more than 50 of the respondents chose this place. Where higher prices, for example, special purpose electronic goods shop or clothing store, this is no less popular last year.
They are still very concerned about the price. Chief economist for the National Retail Federation is hereby Leien Han Jack Kleinhenz said, the retailer is expected to be very large during the holiday sales promotions, or through market means to emphasize value, thus to compensate for a fundamental change in the consumer mentality.
If the level of sales achieved in 2006, I was surprised. Bell said, I think sales will increase slightly over last year, or flat, but it certainly can not, and from 2005 to 2007 as compared to a good year. The two years economic recession, many consumers try to save some money, less use of credit cards, more conservative point in the future.
Talked about future expectations, Bell believes that the recovery of the retail market must wait until a real economic recovery. Although some recovery on Wall Street, but Wall Street does not represent the real economy, the role of quantitative easing is not on the mainstream of society. In addition, the economic downturn over the past two years has trained people to new habits.
Even if the real economy back on track, people probably have felt a certain degree of material to the pleasure they bring is not so much that they think. Bell said, If you have a small house, you probably buy a lot of little things. you do not so much furniture, you do not have a great place to store items, which have a significant impact on retail spending.
Like last year, retailers are expected to focus more on the commodity supply chain efficiency and inventory control to prevent accumulation of a large number of commodity prices and no plan. Retailers also prepared to use new sales channels such as mobile phones to increase sales.
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I am a professional editor from China Manufacturers, and my work is to promote a free online trade platform.
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