Domainers state that domain name parking is an ongoing process, a factor that Google continues to make very clear. Domainers may be bringing in revenue with domain parking pages but they still need to remain vigilant: the most recent aberration is Google replacing specific domain parking pages – instead, calling them ‘domain ads’ and placing domain parking pages amongst the ‘domain and URL columns’. Then, before you know it, Google replaced that ‘domain and URL’ column with ‘website error pages’ – labelling them simply ‘error page ads’ and leaving out the actual URLs that relate to each domain parking page. Perhaps Domainers should fight back and opt out their domain parking pages.
Penalties
The trouble is, Google is then likely to impose penalties to parked domains that are not actively involved with Adsense – and, as Google are well aware, and this is not in the best interests of those Domainers whose domain parking pages are in the hundreds, if not thousands. Domainers say they don’t earn sufficient from domain parking pages for it to be worth taking any undue risks, especially those Domainers who intend to develop their websites at some future date. At least there is some security attached to using domain parking pages – and a slight revenue, to boot!
Search Spam
Web Pages created simply for the purpose of showing advertisements are absolutely taboo and a violation of Google Adsense’s TOS. If this was allowed, who’s to stop anybody developing single page mini sites that contain nothing but ads simply to drive traffic to these sites? So, basically, if you are going to park domains for future use, you must use domain parking pages. Google seems to interpret individually placed mini websites as search spam, even if the content contained within these single page sites is original and interesting – and doesn’t consist of solely advertisements.
Flying Close to the Wind
Nevertheless, mini sites are a good place to start in developing a fully blown website, thereby potentially increasing the domain name’s value. Basically, genuine domain owners who register a site have two options: either use domain parking pages or develop a mini site independently into two or more pages, thereby avoiding any possible allegation from Google of search spamming. There is an incredibly fine line between mini sites that contain a stream of keywords and a mini site bulging with good quality content. Basically, though, if you use Adsense, you agree to follow their rules – and don’t fly too close to the wind.
Register While You Can
Using domain parking pages is an excellent idea for those people who think up a brilliant domain name and want to get it registered rather than lose it. If, at that time you are simply too busy to develop a proper website then domain parking pages is clearly the way to go – and, you might even make a little bit of money from that parked domain name. There is certainly two very distinct schools of thought here – the Domainers’ domain: those individuals who own hundreds of domain names and to whom domain parking pages is an essential facet of online revenue – and those individuals for whom domain parking pages is simply a means to an end: either way, domain parking pages offers domain owners a service that seems to be beneficial to all parties.
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