Cash parking involves placing your registered domain with a cash parking company who, in conjunction with various advertising companies, provides your domain with a web page filled with contextual advertisements. When a visitor to this website clicks on one of the links associated with an advertisement, you will get paid an agreed sum of money. Many people who park domains like this tend to have many hundreds of domains and, consequently, do very well from the small sums of money paid to them for the courtesy of their domain names being used in this way.
Contextual Advertisements
Contextual advertisements are ones that relate closely to the meaning or name of your domain. This is necessary because visitors invariably type in the URL they think is the right one: as a result they end up on your parked domain that is displaying advertisements similar to the subject or product they were looking for. There are, however, varying factors that determine how effective the semantic advertising is going to be – i.e. the number of visitors who are going to click on the ads placed on your web page. These factors can include the amount of traffic captured by your web page, the quality of your web page and, as you would expect, how closely relevant that traffic is.
Fraudulent Clicking
One thing that cash parking companies are always vigilant about is click fraud which, as the name implies, involves invalid clicks. Cash parking companies have seen an increase in this kind of fraud recently: previously this involved a few manual clicks being made. Nowadays, as well as the manual clicker, automated tools have been developed to mimic genuine visitors clicking on advertisements – thereby bumping up click through rates for sites’ owners. This has resulted in cash parking companies logging IP addresses that appear to often on their monthly stats and IP locations that seem to be appearing to often are watched even closer while evidence of their activity is collected.
How Do You Set Up Cash Parking?
Setting up is actually quite straightforward. Obviously, the first thing to do is to pick a suitable domain name and get it registered to you. For the best returns for your money you really do need to do your homework: choose a domain name that you can afford to buy and which you would expect to bring in sufficient revenue to cover your outlay at least – after that, anything else is profit. The next thing you need to do is to add your newly bought domain to the account you have previously set up with your cash parking company: most provide an ‘add domains’ tool to make this easy for you.
Now you need to turn any existing name servers that are currently on your domain towards your cash parking company: if you have a new domain that has recently been registered, the name servers will be those of the domain registrar; if you intend to transfer a domain from a pre existing host provider, then it is their name server that you need to change to that of the cash parking company you have chosen to use. Once you have done that, you can leave everything to the cash parking company who will arrange advertising and generate a web site suitable for attracting visitors. Now you wait for the revenue, which, I have to say, is usually very small to begin with – still, it is best to be realistic!
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An Introduction to Cash Parking : What is Cash Parking? visit at http://www.domainzaar.com
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