Passive Marketing
There’s no doubt about it, cash parking can be vastly more lucrative if you put in a bit of work yourself, not so much in developing your site as in making people aware that it has been published on the Web. While some of the traffic to you web site will have come from inadvertent URL typing, landing the visitor on your web site than on the one they intended to find, at best that can only possibly be a hit or miss way of acquiring visitors. Basically, websites that are only bringing in a paltry $2.00 per month revenue can be vastly increased by the domain owner actively promoting their site that they have put up for cash parking on social networking sites, in forums and traffic exchanges of various sorts.
Be a Smart Marketer
In the early days of PPC marketing, it was quite possible to make a first class income from totally passive marketing. Sadly, those days have long gone as more and more Domainers have joined the band wagon and Web marketing has evolved. Nowadays you have to work at making an income. Nobody is advocating that you work harder – after all, that defeats the object of cash parking more that you work smarter – and there is a difference! By smarter I am talking about taking advantage of the various online tools that are now available [and which were not available beforehand, if you think about it]! Take Google, for instance. As a smart and sassy Domainer you can take advantage of Google Analytics, Google Optimizer, Google Site Submit, Google Webmaster Tools, Google XML Sitemaps and Google Gears: these make a great start and should help you easily to work a lot smarter. It won’t be long before you start to notice the site you have been cash parking begins to benefit.
Other Online Tools and Concepts
Why not get to know the Open Source Content Management System that doesn’t require any programming knowledge. It is easy to install, pre built ready for you to use. Then, of course, there are automatic site submissions that easily submit your site to a number of search engines. Another course of action is to take advantage of SEO and the various tools associated with this concept such as smartlinks, SEO optimised meta tages and headers, optimised titles and permalinks – and this is just scratching the surface!
Social Networking
We have all got to know social networking to a greater or lesser extent. However, why not go one step further and organise social networking bookmarks to run from your website? Most cash parking companies allow you to include your own links so why not take advantage of that fact and promote Twitter, Facebook, Netlog, Delicious, Digg, Bebo, MySpace, Google Bookmarks, Stumble Upon and all the other social networking sites through adding a live link on your website?
Developing this theme still further, integrate video and promote yourself on YouTube, FlikrVideo, Metacafe, Google Video, MySpace TV plus all the other social networking video sites that are springing up on the Web at the moment. Video is definitely the next big thing so incorporating it on your website makes perfect sense.
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